I was introduced by my brother on a recent read by Malcolm Gladwell, titled "The Tipping Point: How Little Things Can Make A Big Difference".
I found the book to be very very interesting as it covers on how small changes could bring about a significant effect in our lives.
The major point of the book covers on the essentials to bring about irresistable change:
The Three Rules of Epidemics:i) The Law of the Few - Connectors, Mavens, and Salesmen
ii) The Stickiness Factor
iii) The Power of Context
The book also illustrated some examples from Hush Puppies, Sesame Street, to Airwalk success in capturing the market, and New York crime rate plunge. Real life stories taken place in the States by applying these three simple rules of Epidemics.
Highly recommended read for you. Enjoy!